As the CEO of Adsum Partners, a Consulting and Marketing Services Firm, I’ve had the privilege of witnessing firsthand how...
In our last article, we explored the concept of Buyer Personas, the detailed descriptions of your ideal customer(s). Now that...
Understanding your audience is the cornerstone of effective marketing; there are a number of tools in the marketer’s playbook that...
One of our most popular articles this year has been on the topic of creating digital sales funnels (linked here)....
Understanding the buyer’s journey, or the buyer’s journey funnel, is not merely an exercise in observation, it’s an important initiative...