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Sales Consulting

Customer Acquisition vs Retention: How Each Moves the Needle for Growth and ROI

Customer acquisition vs retention isn’t an either-or decision. Learn how each drives growth, where ROI actually shows up, and how...

Small Org, Big Impact. How Businesses Grow by Leveraging Consultants.

As the CEO of Adsum Partners, a Consulting and Marketing Services Firm, I’ve had the privilege of witnessing firsthand how...

Using Buyer Personas for Effective Marketing

In our last article, we explored the concept of Buyer Personas, the detailed descriptions of your ideal customer(s). Now that...

Mapping Your Buyer’s Persona: A Guide to Understanding Your Customers

Understanding your audience is the cornerstone of effective marketing; there are a number of tools in the marketer’s playbook that...

Creating a Winning Digital Sales Funnel, Part 2: A Deeper Dive into Digital Funnel Marketing

One of our most popular articles this year has been on the topic of creating digital sales funnels (linked here)....

Leveraging the Buyer’s Journey Funnel for Enhanced Sales and Marketing

Understanding the buyer’s journey, or the buyer’s journey funnel, is not merely an exercise in observation, it’s an important initiative...

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