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Marketing Consulting

What Is the Modern Customer Journey, and Why Does the Funnel No Longer Fit?

If you’re anything like me, you probably grew up with the classic marketing funnel drilled into your brain. Awareness at...

How to Make Your Website Show Up on Google: A No-Fluff Guide for Local Businesses

If you own a local business or non-profit, you’ve probably asked yourself this question more than once: How do I...

Will AI Replace Google? What Local Businesses Should Actually Be Paying Attention To

Will AI Replace Google? The Short Answer Is No – At Least Not Yet. If you’ve been wondering, “Will AI...

AI and Paid Advertising: Are Fewer Clicks a Problem or a Sign of Progress?

There’s a shift happening in digital advertising, and it’s not subtle. If your click-through rates are down, impressions have dipped,...

AI and SEO: How is AI changing SEO, and what should I do about it?

Everyone’s talking about AI right now. How it’s changing work, how it’s changing life, how it might take over everything....

Tight Budget, Big Goals? Why a Marketing Consultant Might Be Your Smartest Move This Year

If you’re staring down ambitious goals with a leaner-than-ever budget, you’re not alone. Many organizations are navigating a new economic...

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